In a recent article for Nathan Rabin’s Happy Place, a new trend of celebrities creating their own liquor brands has been examined. The author expresses frustration with the idea of sober celebrities endorsing and profiting from alcohol. The concept is referred to as a “pet peeve” and suggests that it is contradictory for individuals who do not drink to promote and benefit from the consumption of alcohol.
The article highlights several examples of celebrities who have launched their own liquor brands while claiming to be sober. These individuals include actress Kate Hudson, rapper Sean Combs, and musician Bob Dylan. The author questions the authenticity of their sobriety while they profit from the sale of alcohol products.
The author also discusses the ethical implications of celebrities aligning themselves with alcohol brands, particularly for those who may struggle with addiction issues. By promoting alcohol products, celebrities may inadvertently glamorize or normalize drinking, which could be harmful to their fans, especially those who are vulnerable to substance abuse.
Overall, the article advocates for a more responsible and authentic approach from celebrities when it comes to creating and promoting liquor brands. The author suggests that those who do not personally consume alcohol should not be involved in promoting it, as it sends a conflicting message to the public. The article serves as a call for greater transparency and integrity in celebrity endorsements, particularly in industries that have the potential to influence consumer behavior and public perception.
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