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Ascott teams up with ClassPass to encourage guests to live an active lifestyle – MARKETECH APAC


Ascott, a leading international lodging owner-operator, has revealed a new partnership with ClassPass, a global fitness subscription platform, to promote an active lifestyle among their guests. The collaboration aims to provide Ascott’s Citadines-branded properties with access to ClassPass’ extensive network of fitness classes and studios around the world.

With a focus on health and wellness, Ascott recognizes the growing trend of guests seeking ways to maintain their fitness routines while traveling. Through this partnership, guests staying at Citadines properties will have the opportunity to easily book classes and sessions at various fitness facilities in different cities, providing a convenient and flexible solution to staying active on the go.

The partnership with ClassPass aligns with Ascott’s commitment to offering a holistic lifestyle experience for their guests. By integrating access to fitness classes and studios, Citadines properties can cater to the needs of health-conscious travelers, ensuring they have the resources to maintain their wellness routines during their stay.

Commenting on the collaboration, Kevin Goh, CEO of Ascott, highlighted the importance of promoting an active lifestyle for guests and providing them with the tools to prioritize their health and well-being while traveling. By partnering with ClassPass, Ascott is enhancing the overall guest experience and strengthening its position as a leader in the hospitality industry.

Overall, the partnership between Ascott and ClassPass signals a new era of guest amenities, where health and wellness are prioritized to meet the evolving needs of modern travelers. Through this collaboration, Citadines properties are able to offer a unique and value-added experience to guests who prioritize staying active and healthy while on the road.

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