Private Advisor Group, a Morristown, N.J.-based RIA and LPL-affiliated office, has launched a new all-in-one technology platform for its affiliated independent advisors called Greenhouse. The platform aims to integrate various tech providers, resources, and guides to help advisors manage their practice operations and regulatory workflows more efficiently. Greenhouse offers single sign-on access to key platforms like Orion, eMoney, Riskalyze, and Redtail, as well as custodian firms like LPL, Schwab, and Fidelity.
There is no fee for PAG-affiliated advisors to use Greenhouse, and it also includes features like streamlined record reporting and an online community for networking and sharing ideas. While specific details about the cost of the new technology were not disclosed, PAG stated that Greenhouse represents a significant investment and will continue to be a key item in their technology budget for future additions and enhancements.
The platform was developed partially in-house with the help of outsourced developer Euvic from Poland, with whom Private Advisor Group has had a long-standing relationship. Greenhouse is not meant to replace existing tools but to enhance efficiency and serve as a centralized hub for advisors to access all essential applications securely in one place. This launch reflects PAG’s commitment to investing in technology to support their affiliated independent advisors effectively.
Source
Photo credit www.wealthmanagement.com