Celebrity Culture and the Oscars

The Oscars, Hollywood’s most glamorous night, serves as a platform for celebrities to promote films, enhance their star image and attract immense attention to the industry. With 20 million viewers tuning in, the 2023 ceremony showcased the power of celebrities in generating buzz for movies. Celebrities like Zendaya, through their on-screen presence and off-screen persona, influence public perception while creating a lasting impact on the industry. The star-studded event also extends beyond the red carpet, with social media interactions hitting 27.4 million, highlighting the wide reach of celebrity influence. Sharon Marcus’ “The Drama of Celebrity” delves into the mutual relationship between celebrities, media producers, and the public in assigning value and meaning to stars. The Oscars offer celebrities a stage to reinforce their image through interviews, ads, and award nights, engaging the public in their social performance. Professor P. David Marshall explores the fascination with celebrities, suggesting that they help shape individuals’ identities within consumer culture. From watch parties to emulating the Oscars’ aesthetic, audiences immerse themselves in the celebrity lifestyle, highlighting the cultural impact of celebrities in the movie industry. The Oscars symbolize the allure of celebrities and their ability to captivate audiences, even extending beyond the live event through various forms of media coverage and programming.

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