Sky has secured a key content deal with Warner Bros Discovery (WBD) to ensure continued access to popular shows and movies as WBD prepares to launch its Max streaming service. The deal will see the ad-supported versions of Max and Discovery+ bundled for Sky customers starting in April 2026. WBD, known for hit TV shows like Succession and movies like Harry Potter, had not been able to launch its full Max service in the UK due to an existing agreement with Sky, which is set to expire next year.
Sky CEO Dana Strong emphasized that the partnership will offer Sky customers an expanded range of content, including Max app access, WBD movies, and TV shows currently on Sky channels. The financial terms of the deal were not disclosed, but it is expected to benefit both parties, given WBD’s need to reach Sky’s large customer base and Sky’s desire to continue offering popular content to viewers.
Relations between Sky and WBD have had their challenges, with Sky previously filing a lawsuit against WBD for allegedly violating an agreement related to co-producing shows, including a Harry Potter TV series. However, following the new deal announcement, Sky dropped the lawsuit, and WBD expressed enthusiasm for the future launch of Max in the UK and Ireland.
Overall, the deal ensures that Sky customers will have continued access to WBD’s compelling content, including highly anticipated new shows like the upcoming Harry Potter series from HBO, as Max launches in 2026. This agreement highlights the evolving landscape of streaming services and the importance of strategic partnerships in the entertainment industry.
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