Axalta’s NextJet Recognized as Automotive Innovation to Watch
Glen Mills, PA – Axalta Coating Systems has announced that its innovative digital paint technology, Axalta NextJet, has been honored as a 2025 Automotive News PACE Pilot Innovation to Watch. This accolade is bestowed upon pioneering pre-commercial innovations within the automotive sector and future mobility initiatives.
Axalta NextJet is a cutting-edge, sustainable paint technology designed specifically for the automotive industry. It facilitates precise application of paint with enhanced design flexibility, allowing for two-tone finishes and vehicle graphics while eliminating the need for masking. Notably, this technology aims to cut down on labor, energy consumption, and waste, resulting in increased productivity. Axalta reports that its application can achieve a 30% reduction in CO2 emissions, delivering significant cost savings to vehicle manufacturers.
Hadi Awada, President of Global Mobility Coatings at Axalta, remarked, “Since launching Axalta NextJet in 2023, our global team has excelled in collaboration, merging our digital paint technology with inkjet and robotics manufacturing. Our partnerships are key to advancing Axalta NextJet, driving increased productivity and sustainability for our customers.”
The Automotive News PACE Pilot program focuses on highlighting emerging innovators in the automotive landscape. The fifth annual event took place on April 15, 2025, during a gala ceremony. Open to suppliers and startups, the competition seeks groundbreaking products, software, IT systems, and processes capable of revolutionizing the automotive industry.
Axalta’s recognition followed a rigorous evaluation by an independent panel of judges, which included a thorough written application and a virtual pitch session, further solidifying NextJet’s status as a transformative force in automotive paint technology.
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