Michael Johnson, the American sprint legend, is on a new mission to enhance track and field with the creation of Grand Slam Track, a professional league for Olympic stars. Reflecting on his athletic career, Johnson emphasized the importance of giving elite athletes opportunities to compete regularly, rather than just every four years at the Olympics. This innovative league aims to showcase top talent, including notable figures like Olympic champion Sydney McLaughlin-Levrone and Gabby Thomas.
Unlike traditional competitions, Grand Slam Track features athletes contracted for a full season, entailing eight races across four events. The league, which has garnered over $30 million in financing, allocates more than $12 million for athlete prize money, offering substantial rewards like $100,000 for event winners. This financial model is a game-changer for athletes, enabling them to earn what they are truly worth.
With a focus on head-to-head competitions across six event groups, Johnson aims to create an engaging atmosphere that attracts audiences. The league also emphasizes athlete branding and personality through promotional activities like a “drip check” red carpet event. Although some prominent athletes, including gold medalists Noah Lyles and Sha’Carri Richardson, have yet to join, Johnson believes their participation is inevitable as the league evolves.
The sport of running is experiencing a boom post-pandemic, with record participation in marathons, suggesting a ripe environment for growth. Johnson’s vision is to transform track and field into a sustainable sport that pays athletes as professional competitors, thereby enhancing its visibility and appeal.
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