1-800-Flowers.com Expands Beyond Floral Delivery with New Lifestyle Products
Floral gifting leader 1-800-Flowers.com is set to broaden its offerings beyond just flower delivery, venturing into lawn and garden products as well as outdoor accessories. This strategic expansion is being facilitated by the company’s new brand licensing agent, Surge Brands, aiming to transform 1-800-Flowers into a “premier lifestyle brand.”
Surge Brands will partner with various entities to introduce a diverse range of products under the well-known 1-800-Flowers banner, capitalizing on the brand’s strong recognition in North American households. In the 2024 fiscal year alone, the company attracted over 10 million customers and delivered more than 100 million floral stems, providing a robust customer base for new complementary offerings.
Ari Freedman, VP of Licensing at Surge Brands, expressed excitement about the potential for growth, stating, “Our goal is to translate 1-800-Flowers.com’s extraordinary emotional connection with consumers into product experiences that bring the brand’s spirit of giving, celebration, and connection into more parts of everyday life.” He emphasized that meaningful partnerships will play a crucial role in ensuring the new products mirror the brand’s warmth and creativity.
Abhay Patel, Brand President of 1-800-Flowers.com, echoed this sentiment, highlighting the partnership’s importance in enhancing customer relationships. “This collaboration allows us to deepen our connections with thoughtfully designed products that reflect our heritage of innovation and emotional expression,” he noted.
With these exciting developments, 1-800-Flowers.com is poised to solidify its position beyond gifting into a holistic lifestyle brand, promising to enrich everyday experiences for its customers.
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