Beyond Yoga Opens Stylish New Store in Greenwich, Connecticut
Beyond Yoga, a leading name in activewear fashion, has unveiled its eighth location and first on the East Coast at 197 Greenwich Avenue, Connecticut. Designed under the vision of CEO Nancy Green, the store aims to reflect the brand’s core values of comfort, authenticity, warmth, and connection.
This new Greenwich store is Beyond Yoga’s largest to date, showcasing a comprehensive range of products for women, maternity, and men. It features six distinct shop-in-shop concepts and five spacious fitting rooms, creating an inviting shopping space for active and casual wear. The layout allows for innovative merchandising, with dedicated areas for lifestyle products, court sport collections, and vibrant color assortments.
While many would expect a Beyond Yoga location in Manhattan, Green explained that Greenwich was strategically chosen based on data and cultural fit, noting its status as a top-performing e-commerce market for the brand.
The store’s design adopts an organic modern aesthetic, characterized by soft, curved lines and natural materials, which encourage a sense of ease and fluidity, in line with the brand’s philosophy. Unique features include shiplapped walls, enhancing both aesthetics and merchandising capabilities. The addition of a social media–worthy logo wall further modernizes the space.
One of the standout features is the patio, designed for community events during warmer months. Plans for wellness classes, brand collaborations, and charitable shopping initiatives aim to foster community connection, underscoring Green’s vision of making Beyond Yoga stores a focal point for engagement beyond traditional retail.
With its warm, inviting atmosphere, the Greenwich location not only serves as a shopping destination but also as a hub for community interaction, truly embodying Beyond Yoga’s ethos of connection and lifestyle.
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