Designer Brand Transactions Surge by 145% at Queen It
Seoul, South Korea – Queen It, the lifestyle platform catering to the 4050 demographic, has reported a remarkable 145% increase in designer brand transactions last month compared to the same period last year. The surge is attributed to the platform’s strategic focus on high-purchasing power customers with strong brand loyalty and trend sensitivity.
Operating under Rapo Labs, led by CEOs Choi Hee-min and Hong Joo-young, Queen It has successfully tailored its offerings to meet the tastes of its target audience. This year, the platform revamped its branding support to emphasize brand stories and styles, placing a special focus on nurturing its loyal customer base.
Key initiatives include showcasing store brand lookbooks and storytelling content prominently on the homepage, reinforcing style suggestions tailored for customers in their 40s and 50s. This approach has not only resonated with existing customers but has also attracted new ones. The flagship fashion content "Today’s Cody" and "Magazine Q" garnered over 300,000 visits in May, highlighting the success of its content-driven branding strategy.
Additionally, Queen It offers a competitive fee structure and shares marketing costs to assist brands in establishing a strong footing. Exclusive promotions, such as "Designer Brand Week," further enhance brand visibility and sales.
One notable success is the female designer brand "Momet," which quickly ascended to the top five brands on the platform within a month of its launch. Other brands, including Idea and Simple Retro, are also experiencing significant growth, contributing to a 30% increase in the number of designer brands on Queen It year-on-year.
A Queen It spokesperson emphasized the importance of providing a profound brand experience, stating, "We will continue to strengthen our capabilities as partners in establishing a robust designer brand market."
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