Black users, who have been some of the most engaged and influential audiences on social media, are now among the thousands leaving X, formerly known as Twitter. Many cite a flood of bots, harassment, and partisan ads related to the polarizing presidential election as reasons for their departure. As people abandon X, the future of “Black Twitter,” a group self-organized around shared cultural experiences, is uncertain. This group has played a significant role in movements like #BlackLivesMatter, but many fear that it may cease to exist as users move to alternative text-based social media apps.
Elon Musk’s involvement in Trump’s campaign and changes to the platform have accelerated the exodus from X. More than 115,000 accounts deactivated on the day after the election, the most in a single day since Musk acquired the platform. The new terms-of-service policy requiring users’ posts to train artificial intelligence has also led many to leave. Prominent figures like Gabrielle Union and Don Lemon have left, criticizing Musk and the platform’s changes.
Bluesky, an alternative app, has seen a surge in users, including many Black users. Bluesky’s user-friendly interface and safety features have attracted users looking for a welcoming and safe space free from harassment. Other platforms like Spill are also gaining popularity. Black users on Bluesky are working to build a community similar to Black Twitter but with new features and protections against toxic behavior.
While the future of Black Twitter is uncertain, users are confident that the positive aspects of the community will find a new home on alternative platforms. The exodus from X reflects a broader shift in social media usage, with users seeking out platforms that prioritize safety and community engagement over profit and political agendas.
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