As the highly anticipated film adaptation of “Wicked” hits theaters on November 22, fans are immersing themselves in all things Oz-inspired. From LEGO sets to makeup palettes, hair products, and backpacks, Wicked merchandise is flooding store shelves and social media feeds, allowing fans to bring a touch of the magical world of Oz into their everyday lives.
The art of merchandising tied to movies is not new, with franchises like Disney, Star Wars, and Harry Potter having mastered the strategy of extending the movie experience into consumers’ daily lives. This technique has proven to be lucrative, with some themed products generating more revenue in the long run than the movies themselves.
To cater to fans of all ages, a wide range of Wicked merchandise is available, including collectibles from theater chains, fashion collaborations from brands like Gap and Forever 21, and playtime options like LEGO sets and Funko Pop! vinyl figures. Beauty and skincare offerings inspired by the film, such as Grande’s R.E.M. Beauty line and OPI’s nail polish set, allow fans to incorporate Elphaba’s emerald hues and Glinda’s rosy sparkle into their beauty routine.
Home goods, tech accessories, and even food products like Wicked-themed macaroni and cheese cups and Betty Crocker cake mixes are also available. Whether you’re looking to add a touch of Oz to your wardrobe, beauty routine, or home decor, there’s something Wicked for nearly everyone to enjoy as the film’s release date approaches.
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