In the ongoing debate between building custom technology solutions or purchasing off-the-shelf options, five major restaurant operators have taken sides. Nation’s Restaurant News reported that these operators have made their preferences known, with some opting to build their own technology platforms and others choosing to buy existing solutions.
The five operators who have made their stance clear in this debate include Domino’s, which has invested heavily in building its own proprietary technology to streamline operations and enhance the customer experience. On the other hand, Dunkin’ Brands has chosen to partner with established technology providers to implement solutions that align with their brand identity and customer expectations.
Meanwhile, Chipotle Mexican Grill has taken a hybrid approach, combining elements of both building and buying to create a tailored technology ecosystem that meets their unique needs. Additionally, Panera Bread has chosen to build their digital infrastructure in-house to ensure full control and customization, while Shake Shack has embraced third-party technology solutions to enhance their ordering and delivery services.
This divide in strategies highlights the complexities and considerations that restaurant operators face when deciding between building or buying technology solutions. Factors such as brand identity, operational efficiency, scalability, and cost all play a role in determining the best approach for each business.
As the restaurant industry continues to evolve in the digital age, operators must carefully weigh their options and determine the most effective technology strategy for their specific needs and goals. The decisions made by these five major operators serve as valuable insights for others in the industry who are navigating the build vs. buy technology debate.
Source
Photo credit news.google.com
